The Beginning Stages
There was much opportunity for growth
The initial design had a bland visual design in comparison to the very well-designed marketing campaigns for the business. We found that this set up a generally negative taste to potential users since they expected the actual app to have equal quality design. When Hooch failed to deliver, this caused people to uninstall–thus making it a priority task for us to change.
In addition, the UX didnt optimally lead the user into the experience (find venue > choose drink > redeem). There were too many other disruptive touch points. Therefore, the UX could be re-worked to be efficient and helpful.